MEET RACHAEL
Rachael Vento
I have been helping store owners thrive for over 18 years.
In 2007, I stepped away from the corporate world and joined my father's family business. What started as a welcome change from constant travel became a mission: discovering what makes certain retail stores truly successful while others struggle.
The answer? It's not just about having the right technology—it's about having a partner who listens, understands your goals, and guides you toward solutions that actually work for your store.
Today, I lead Palm Tree Retail Store Consultants with one focus: empowering store owners like you to succeed. We don't just sell POS systems. We listen to your frustrations, hear your dreams, and craft solutions that give you the peace of mind you deserve.
1989
Established
OUR LEGACY
A Second-Generation Florida Family Business
Palm Tree Retail Store Consultants was established in 1989 by Bruce Larson. I joined the family enterprise in 2007 and now lead the company—combining three decades of industry expertise with a coaching-focused approach to help store owners thrive.
18+
Years Helping Store Owners
Ready to Find Your Perfect Point Of Sale System?
Schedule a free 300-minute consultation with our team—no pressure, just a conversation about your store and how we can help.
